The foundation also joins the Brill Building with PML Group to create the poster. It is named the first to ‘catch lung cancer’ as the ad reveals itself when it hears those passing by coughing in order to reach as many people as possible. It is reported by LBB Online that lung cancer is the leading cause of death in Ireland. However, it is also important to note that with early detection and better treatment, there have been improvements to the ailment.
Image Credit: Marie Keating Foundation